Google Settles 'Click Fraud' Suit
Google has agreed to pay up to settle a law suit which alleged that customers of their ad program were being billed falsely for click-throughs that never occurred. The suit focused on Google benefitting, and doing next to nothing, about ad-clicks caused by computer controlled bots or malicious individuals.
The search giant has agreed to pay $90 million dollars worth of additional advertising and to cover the cost of legal fees to clear its name. Almost all of the revenue generated by Google comes from its highly successful text-based advertisements, which are found on most Google pages and other large sites around the internet. Google has promised to make credit up to the settlement amount available to all AdSense customers within the last four years, if they can provide sufficient evidence that certain ad-based traffic was the result of click fraud.
Posted by - GoogleFreak
March 10, 2006, 3:37 pm
News Source - Neowin
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